Mattel, the company that created Barbie, has just launched a gender-neutral doll.
The company calls it the world’s first gender-neutral doll, and it hopes to redefine who gets to play with what and erase the traditional taboos.
Kim Culmone, Senior Vice President of Mattel Fashion Doll Design said that toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, they felt that it was time to create a doll line free of labels.
The gender-neutral dolls are available in a variety of skin tones as well, and they can be styled with a long-haired wig, dressed in pants, a skirt, or shorts. There are also three different styles of shoes, sunglasses, and other accessories.
TIME also noted that the lips of the 11-inch dolls are “not too full, the eyelashes are not too long and fluttery, the jaw is not too wide, and there are no Barbie-like breasts or broad, or Ken-like shoulders.
Check out how the dolls look below and tell us what you think about it in the comments.