The classes are the third initiative in a series of in-store programming that Sephora launched in 2016 with Classes for Confidence, complimentary in-store workshops for people experiencing major life transitions. Previous classes, for example, have offered “techniques and products that address the visible effects of cancer treatments.”
Sephora “held focus groups and worked with our employees experiencing their own gender journeys to help determine class content, sensitivity training procedures, and to help figure out which stores would make the most sense,” Corrie Conrad, head of social impact and sustainability at Sephora, told the publication Them.
“The trans and nonbinary community is a beloved part of our community and we want to be allies. That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you,” Conrad said.
According to its website, Sephora is donating $10 to the Sephora Stands project, which funds the program, for every Sephora Stands Fearless lipstick and $16 for each Sephora Stands retractable brush it sells.
In addition to holding classes at 150 locations around the world, the brand will offer video tutorials for this series on YouTube.