Smart Dress Reveals How Often Women Get Groped At Clubs

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The smart dress was created by Ogilvy (top advertising agency) for a Schweppes campaign they landed.  The dress is a touch-sensitive dress that tracked how often and at what intensity women in Brazil got groped on their night out. The goal was to surface the problem and elevate the issue to men, who expressed in preliminary interviews that harassment was not a major issue for club-going women, “it was all in their heads.”

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