Unmarried Asian Women Aren’t ‘Leftovers’ : This Ad Will Make You Cry


SK-II, a popular Japan-based cosmetics company, released a new video on Wednesday aiming to fight back against the stigma unmarried women face in Chinese society. The video is part of the company’s #ChangeDestiny campaign, which aims to empower and inspire women around the world.

Called “Marriage Market Takeover,” the four-minute video, which includes English subtitles, introduces us to several of these “sheng nu,” who talk about the riot of emotions they feel around their status as single women: sadness that are disappointing their parents, frustration with the search for a mate, and pride in their independent lives and accomplishments.


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