A woman’s Facebook post calling out the ‘unrealistically small’ sizing in H&M has been shared more than 8,000 times since being posted on Monday ,
Ruth Clemens, who is studying for a PhD in Comparative Literature at Leeds Trinity University, took the photo after visiting the Leeds H&M store on Monday.
Despite being a size 14, she picked up a pair of £10 size 16 jeans in the hope they would easily fit.
The post said that she had spotted a ‘bargain’ pair of jeans at the store and gone to the changing rooms to try them on – only for them to not fit.
‘As I’m sure you’re aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes),’ she wrote.
‘I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise.
‘It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small?’
She then goes on to question the store, asking ‘am I too fat for your everyday range?’
Among the thousands of comments included Kay Aspey who wrote: ‘Unbelievable!!! It comes as no shock that many people including children/teens have low self esteem when it comes to their body.
‘Will H&M sort this out?? I highly doubt it, and that is the upsetting thing!!! Fantastic that you have posted this x’